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Take a Tour at our Memphis Guitar Factory

Take a complete tour of the Gibson Beale Street Showcase in Memphis. This memorable tour of Gibson's Memphis guitar factory consists of an intimate viewing of the facility as Gibson's skilled Luthiers craft some of the finest guitars in the world. An opportunity to witness the intricate process of binding, neck-fitting, painting, buffing, and tuning that creates these incredible musical instruments. See and hear how Gibson has helped shape the world of music for over 100 years and continues to set the pace for the musical innovations of tomorrow.

Stop into the Gibson Retail Store, where you can take home the ultimate souvenir- your own Gibson Guitar!

Reservations are required. Tours last from 45 minutes to 1 hour.

$10 per person (Only persons age 5 and over admitted)

Gibson Retail Store and Factory Tours
For store hours, please contact the store:
Call (901)544-7998 ext. 4075 or email GroupSales.Memphis@gibson.com
145 Lt. George W. Lee Avenue
Memphis, TN 38103

For tour availability, please book online by selecting the reservation link below.

Note: Availability and times vary based on the season and select holidays.

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Take the Virtual Tour of the Gibson Montana Acoustic Guitar facility in Bozeman Montana, below.


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Watch the Travel Channel video of John Ratzenberger's Made In America tour of the Gibson USA Electric Guitar facility in Nashville below.


Courtesy of YouTube


See the Gibson Factory Tour story and photos at Enright House.

See Gibson's own YouTube videos page.